Job Details

The Marketing Program Manager DACH (Germany, Austria and Switzerland) is responsible for planning and implementing demand generation programs that drive revenue through the creation of quality leads for the sales funnel.

 Manage segmentation of database & list management, campaign creation in campaign management tool, development of both lead acquisition and lead nurturing campaigns incl. social media

 Present campaign overviews to Sales and Marketing teams prior to campaign kickoff

 Track, monitor, follow-up and report timely results of demand generation programs to present to executive management, Sales, and Marketing staff

 Coordinate with Creative Services team to create compelling HTML emails & banner ads and print ads with strong copy, images, navigation etc. Perform all tasks related to building and executing email campaigns

 Manage online/offline marketing projects with 3rd party vendors from initial design and requirements gathering through to delivery

 Work with all areas of marketing, recommending action, scheduling and planning projects, estimating cost and managing projects to completion

 Understand product strengths, functionality and the competition in sufficient depth to devise & execute demand generation programs

 Work with Sales, Consulting Sales & Delivery, Telemarketing, and Product Marketing to plan and determine the effectiveness of various demand generation activities.

 Understand budgeting, accruals, forecasting and manage to a given segment budget

 Leverage other marketing teams within Infor to ensure inclusion in appropriate cross-sell marketing campaigns and programs.

The ideal candidate will demonstrate the following essential skills, knowledge and attributes:

 Marketing Program Management experience

 3+ years of experience in lead generation and field marketing with knowledge of direct and online marketing strategies incl. social media

 Excellent written/verbal communication and presentation skills

 German native, fluent in English, other European languages a plus

 Excellent analytical, time management and organizational skills to manage multiple tasks simultaneously

 Excellent project and vendor management abilities

 Ability to respond quickly to changing demands and market conditions

 Commitment to teamwork and ability to operate in a matrix management environment

 Previous success in marketing role for an enterprise technology company

 Knowledge of SharePoint

 Microsoft Office experience mandatory with extensive emphasis on Excel and PowerPoint

 HTML design experience a plus

 Proof of writing experience for campaign materials (i.e. emails, slide decks, summaries, abstracts, etc.) may be solicited

 Familiarity with databases and tools such as Epiphany, Cognos, Silverpop, etc.

Internal candidates must meet the above qualifications and be an employee in good standing. Internal candidates must notify their manager prior to submitting their resume. Consideration and/or interviews will be based on the above criteria.