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The Channels Marketing Manager’s mission is to increase the efficiency and effectiveness of our global channel partners marketing efforts. As a Marketing advisor to our global partner network, you will serve as a strategic advisor to the global channel partners community, by sharing;
· Basics of marketing in the context of the partners geography
· Methodologies for running regional marketing campaigns
· Tips and techniques to effectively manage marketing data
· Basics and benefits of developing and maintaining good public relations
· How to capture, write and share different types of customer references
· How to leverage online marketing
· How to use the power and influence of social media
· Benefits, tips and techniques of running successful marketing events
· How to leverage telemarketing to generate leads
As part of Infor’s commitment to our partner community, Infor has created a Market Development Funds (MDF) Program for our global channel partners to help fund partner marketing initiatives. This program allocates money to support a partners marketing effort. Managing this program entails:
· Act as primary point of contact for employees and partners as needed regarding Infor’s Market Development Fund (MDF) accrual, reimbursement and tracking processes
· Manage MDF Program process improvements to increase its effectiveness for partners
· Partner with Infor’s finance and legal organizations to support compliance and to support annual auditing processes
· Establishes requirements and works with IT and Field counterparts to define program infrastructure requirements |